I hope everyone had a Merry Christmas as I did.  Of course, at this point everyone should now be scratching their heads, wondering how in the heck they are going to pay for all of this stuff that they probably didn’t need in the first place.  I went to Walmart yesterday to stand in line for about a half an hour.  Actually, I have to commend Walmart for its great customer service because they had every station in the customer service line manned,  helping customers with their returns.

This is just another reason why I shop at the place, you can return stuff without any hassles.  I once bought an item and forgot to take it back for about six months and they still took it back.  I guess this is one of the reasons why Walmart’s business is still going through the roof while everybody else is closing down.  They don’t waste their time on fancy advertising (other than that stupid smiley face) because their marketing trick is to deliver the goods better than anyone else.

Talking about this principle is my lead in to this week’s post about delivering something of value to people so that they can be more receptive to your marketing message. If you can offer people something of value for free they will be much more receptive to your message to them.  Seth Godin, the marketer that created Squidoo talked about this in the video that I posted on my last blog post nd you can actually read my post and see the video here: Internet Marketing Techniques Part 1

Here is an equation that I want you to write down students: Solid Content = Loyal Subscribers

I can honestly tell you that I have bumped into people that have 2,000 or so blogs, and if that is any indication of how poor the content must be on those blogs, then I don’t know what could be!  In this case you have a person that has an automatic blog feeder which looks all around the net for blog posts and then automatically posts on those blogs.  However, you will run into a problem with Google because Google does not look too favorably on duplicate content sites.  Of course, the whole idea of my dissertation today is about delivering high quality to your loyal fan base.  So, don’t bother with those types of tactics because you will only spend big money buying them and they don’t work so well.

Deliver high quality information to your fan base and they will come back to you again and again.  This is something that takes a lot of time and effort, but as we all know, if this were easy then everyone would be making big money on here.

I recently listened to a millionaire record producer that used to produce recordings by the group The Average White Band.   He was talking about how delivering quality was of paramount importance.  At this point in his career, he was working with legendary producer, Quincy Jones.  He had mentioned to Mr. Jones that he had some recordings on the record that he just didn’t feel right about.  Quincy picked up a copy of the label wherein the songs and other info were listed and he said,

” What does that say?”

The producer answered, “You mean the list of songs?”

Quincy said, “No, dummy,right there.”

“Well that’s my name.”

“Are you going to put your name on anything less than excellent? Because,” Jones eyed him, ” if you are, you better get out of the recording industry.”

That is the attitude that you must have with your business on and off the Internet.  Don’t ever deliver goods or services that are substandard.  People will one day recognize you as an authority and an expert if you deliver high quality information and services to them and eventually, they will return to you again and again.

Well, students of enterprise, that’s it for this segment of the series on Internet Marketing Techniques.  Come back later this week for a special New Years Day posting.

Peace Out

Mark

P.S. Here is another Video tip on by Seth Godin on how to win the respect of people on the Internet