We are now into the swing of things in this new year of 2010 and we can now put away our Christmas lights and start focusing on our New Year goals and resolutions.  For those of you that really want to know, I have a goal to lose 25 lbs.  I actually started pursuing my dream back on December 12th when I attended an outdoor walking event, here, in Lexington.  At the event, I was introduced to an Internet site called the 50 Million Pound Challenge.  I have since set my goal and consistently worked toward it for almost a month, an I have only missed 3 days at the Gym due to important scheduling that I just couldn’t get around.  The results so far:

1. My blood pressure is down
2. I am sleeping much better and therefore I have much more energy
3. My clothes fit me much better
4. I have lost 8 lbs since I started on December 12th

If you really want to know how I set my goals and gain the motivation to do this stuff, you may want to refer back to my article in last weeks post: Take Massive Action.

OK, a couple of weeks ago, I mentioned that one of the weapons you will need in your arsenal is great content.  Gone are the days of unsophisticated search engines that merely look at how many times a keyword is used on a page. As I mentioned in my article, the Internet game is getting very, very sophisticated and if you really want to make a difference and some money on the Internet you really have to have high quality content.  I told you several reason why you are going to need this content and you should really go back and read that article if you have not already:Deliver Information of Value to your Audience

The question that usually comes up is, “Hey Ellis, how do I go about creating great content that people are going to actually want?”  Well, it is very easy to do so, but I want you to think about a concept that has been around for a long time.  In the Bible somewhere it states, “There is no new thing under the sun.”  Being a teacher of history for the last 9 years, I can honestly say that the statement is pretty true. Almost everything we have and learn is something that has been thought up before, experimented with and regurgitated into newly arranged information or ideas.  Notice I said “arranged” not created.  Take the Internet, for example.  The Internet is just an upgraded version of the Pony Express if you think about it.  Instead of using horses to deliver information , we are using fiber-optic cable.  Instead of  sitting around the campfire to listen to the village story teller spin a tale, we now have TV.So as you an see, basically we have very similar innovations and ideas that have been built upon and modified from one generation to the next.

Well, content is the same. There is no new thing under the sun.  Don’t worry about creating 100% original stuff because it ain’t gonna happen.  Now, am I going to tell you to copy stuff and put it on your blog or Website?  NO!  Google and the other search engines hate duplicate content and they will zap you every time for it, but what they do like is fresh content.  In other words, you can take information that is already out there and rewrite it into your own words and the search engines won’t be bothered by it at all.  As a matter of fact, here is an easy way to get fresh content for your site in a step by step fashion:

1. Go to the library and check out a few books on the subject that you are writing about.  Actually, you can go to Amazon and buy whatever book you need used which is what I would recommend.
2. Scan the books for the core information that you will need to write about. If you bought the books, you can use a highlighter to mark the most important parts of the information you will need.
3. Rewrite the information into your own words or go to Guru or Elance and get someone to rewrite the information for you.
4. Go to the Google Keyword Tool
   
5. Do some research on Keywords and see which ones that you can use for your writing. Only pick a couple of keywords or phrases for your page or blog post.  Don’t use too many.  (For information on how to use Google’s keyword tool, watch the video below)
6. After you have rewritten the information, post it to your blog or website.  Do not post several pages at once!  Google loves to see growth over time, so try to post only 500 to 600 words at a time. If you are writing for a blog, try to make a series out of it so that people will want to comeback and read the next post.

Remember the rule, you can always rewrite what others have written IF you put it into your own words.  As a matter of fact, if you are using several different information sources like the Internet, books and articles from magazines then you can really load your site up with dynamite content.

Come back later today and read the rest of this incredible article because it is being written and updated right now!

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