One of the problems that exists with most of the people that start an Internet business is that they get confused as soon as they start dabbling in this medium.  It is very easy to do because there are so many options and ideas about what to do on the Internet that it is very easy to get distracted.  By education, I am an education technologist and my primary function in this capacity is to use technology, the Internet and tools like PowerPoint to educate people. I can honestly say that learning and teaching on the Internet is very hard because of all of the distractions and as I said before, there are tons of things to distract you from focusing on what you want to accomplish using Internet tools and the medium itself and if you aren’t very careful, you will not get a thing done.

Another problem with doing business on the Net is that you will get bombarded by Internet Marketing Gurus that will try to sell you their very expensive wares.  They will write courses (usually nothing more than e-books) with information that thy got from books that they purchased from a book store.  One big time Guru actually tells you on his videos that he does this.  He purchases books through Amazon.com, highlights the material from them that he thinks is the most important and then hires someone from eLance.com or Guru.com to rewrite the material for him. (Completely legal, buy the way.)

Actually, I can tell you exactly how he does this by using bullet points if you really want to know.

1. Go to Clickbank and look at a subject that has a lot of competition Reason: If enough experienced guys are doing this then they must be making money.  Going into a small niche is hard to market.  In a personal case that he highlighted,  he picked eBay! as the subject of his information product ( or course as he called it) which had a load of people selling products based on eBay!
2. Go to an online book store and pick a bunch of the top selling books on the subject.  If you are smart, you will buy them used on Amazon for a lot less than you would pay for them anywhere else.
3. When you get the books, take a highlighter and highlight all of the stuff that you think is pertinent to your info product.
4. Go on eLance.com or Guru.com and hire someone to rewrite the material that you highlighted.
5. Send the highlighted books to the individuals
6. When the individuals that you hired send you the material that is rewritten make sure that you pay them.
7. Add some good graphics that you can reinforce your points in the material with.  Graphics are good because people can relate to them better and in my humble opinion, they make the course look a lot better.
8. After the material has been rewritten put it into Adobe Acrobat format. (.pdf file)
9. Create a sales page for your product.( More on this in another episode…)
10. List the info product on Clickbank for affiliates to pick up.  make sure you pay a large commission 50% or more. Reason: they will be much more motivated to sell your product.  If you sell an info product for $50.00 you will still get $25.00 a sale.  Just imagine if you have thousands of motivated sellers out there pushing your product and you don’t have any printing or shipping costs because this is a digital product. (Clickbank only sells digital products, anyway.)
11. Create easy methods methods for your affiliates to sell your products by making banners and links for them to use.
12. 12. Sit back and reap the profits….NOT!!  Start working on your next project because as we all know……

IF YOU ARE MAKING MONEY FROM ONLY ONE SOURCE OR DIRECTION THEN YOU SHOULD NOT BE SLEEPING WELL AT NIGHT! ( From the famous marketer, Dan Kennedy)

Here is a video series on how to create information products:

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