I know that most of you have probably heard this subject before, but as we know, things on the Internet do not stay the same for very long.  You can use marketing techniques that have been used in the past, however, you need to keep pace with changes in the Internet environment.  You can offer people free reports for their email addresses but that just doesn’t seem to motivate people to take action like it used to.

I have noticed on the Internet lately, that some individuals are offering free physical books that they will send you in the regular mail if you give them their email and physical addresses.  I have also seen people offer online video courses in return for email addresses as well.  So, I guess the days of offering a simple report are becoming less than significant, largely because everyone is doing it.

There are several techniques that I see Internet gurus using these days and the one thing that you can get from them is the idea that if you give away something of REAL VALUE you will draw much more interest than somebody that is just giving away a report in order to get an email address.  you must give away something that has a very high perceived value to attract and motivate clients and customers.

Watch Facebook and Myspace to see How NOT to do it.

I see so many people on Facebook making massive  mistakes that are common to most Internet marketer wannabees that I almost feel like it is the flood or something.  What I mean to say is everyone I bump into in social media sites is trying to sell you something IMMEDIATELY!  They no sooner get into two or three seconds of talking to you or sending their message, and they are delivering a message about buying or joining something.  I have had every type of communication you can think of, from chatting to personal messages and within two or three seconds there is a sales pitch of some type in there.  It is almost like taking someone out on a first date and asking them to marry you before you even get to the restaurant or movies.

You are moving too quickly.

You have to think of marketing in terms of   the people that you are trying to deliver the message to.  First of all, are they hungry for what you have?  Do they really need it and are they motivated enough to plunk down some of their hard earned cash?  Second, why should they buy from you?   If they don’t know you, then why should they trust you?  Time is a great equalizer in business, because if you have been around for awhile and people get a chance to know you, you will have a much better chance of having your marketing efforts pay off.

This is because people like familiarity.  McDonalds does a lot of business for several reasons, but one of the reasons it is so popular is because it has made itself a part of the American way of life.  They actually have made commercials that tell you that they are a part of American culture.

Don’t believe me?  Check this video out:

Please Stand By for The Rest of This Broadcast…….