If your business isn’t doing so well, then take heart you can always learn to be a better marketer.  As a matter of fact, if you have money you can always hire somebody to do the marketing for you as demonstrated by the online travel service Expedia.  It looks like Expedia was experiencing a slump due to the economy but instead of complaining about it, or worse yet running to big momma government to look for a bailout, they hunkered down and got smarter and changed direction.

As reported on the marketing news site BrandWeek , Expedia had a significant drop in their online sales and traffic, as seen here in this chart:

But you really gotta hand it to Expedia, they launched a very smart advertising campaign. extolling the virtues of having all kinds of traveling choices that you can tailor your particular needs and lifestyle.  From reading the BrandWeek article the company hired an ad firm that brought a brilliant commercial to the airwaves which very slickly showed the versatility and ease of using Expedia.

To see what I’m talking about watch the video here:Expedia – Girl’s Weekend

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